Taxi hailing firm Uber has ventured into the foods’ delivery business as the company seeks to build on its presence in the Kenyan Market.

Dubbed Uber Eats, the new platform will enable consumers to make food orders from their restaurants of choice via a mobile application at a delivery cost of a flat Sh150 rate.

Uber Eats has so far partnered with over 100 restaurants in operation within the city of Nairobi to initiate the service.

The system will first roll out in Nairobi’s suburbs of Kileleshwa, Westlands, Kilimani and Lavington.

Speaking during the launch, Uber Eats Kenya general manager Amal Devani said the new service will revolutionize the food delivery business in the country.

“The best part of this technology is the effort put in to service the right recommendations for the people depending on their preferences. It is a combination of machine learning and noting your previous preferences so that they can suggest food that is suitable for you whether it be through dietary preferences, speed or choice of cuisine,” he said.

Customers using the service can make payments either by cash, card or M-Pesa, with the firm looking to integrate the same for its taxi hailing business.

Deliveries will be made via motorbikes with Uber Eats looking to sign on more riders.

Kenya becomes third African market to get food delivery service after South Africa and Egypt.