8 ways to make your small business more profitable

  • PublishedFebruary 12, 2020

The period between starting a small business and starting to make sustainable profits is often the hardest. In order to stand out, you need patience and innovativeness. These steps will help you make your small business more profitable.

Get customers first

Ad you initially plan your business, make sure you pick a service or good that people actually need – your business has to satisfy a need. Once started, get the word out on your new small business in order to get customers. Be proud of what you are doing and talk to your friends, relatives and associates about it. When the customers come, give them excellent services so you may get referrals.

Keep existing customers

Profit accrues from return customers. Return customers depend on how good your service or good is, and also how effective your communication is. Seek feedback from them and aim to improve at all times. A successful business need a loyal base of customers who will be willing to market your business free of charge.

ALSO READ: Prime steps to follow when starting a business

Minimize unnecessary expenses

Business are geared to making money and it requires money to get money. However, it is prudent to spend wisely or else you might suffers unrecoverable losses. As the business grows and the need to rope in more clients increases,  then you can increase the expenses since you have stabilized the brand.

Effective advertising

Learn your business and know the type of target audience you have. If the products would appeal to a large number of people then consider digital advertising such as Facebook and Twitter. If the target audience is sparsely populated then you can choose email communication to broadcast your products. Pick one style of advertising and learn from it. Know what works best for your market than choosing many advertising options hence facing huge losses.

Get referrals

Ask your customers to tag and mention your enterprise as they post the product on social media. Referrals helps a business grow greatly because people are more likely to believe someone they know than adverts.

To attain this, the customer has to be truly satisfied. Handle any mishaps quickly and effectively.  Such assurance leaves customers looking forward to shopping with you again hence referring your services to their friends.


Do not use all the money you get from your business! If you are not ploughing it back to grow the business, at least save it or invest in a worthwhile cause.

Review financial statement

Get accurate financial statement and review them at least once a month. You might notice  minor issues that need fixing and gaps in your spending. Fix them before they result in huge losses. Be accountable for every coin and know how it was spent, and separate your personal expenses from business expenses.

Perfect your website to impress

A good number of customers visit your website to get an insight of what your business is all about. These days searches for goods and services begin online before they become physical. No matter how small the business is growing take time to come up with a well-detailed website and a steady online presence.

As long as you have the vision of growing wings someday, then start the site by adding essential details then grow it as time goes by. Never take online presence for granted.

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