Kenyan boy band Sauti Sol are among those expected to perform at YouTube’s first virtual Black Africa Creators Week.
The band will perform in the 2-hour live-stream closing event which will begin at 8 PM (EAT) on Friday, November 27, 2020.
The event, whose aim is showcasing and celebrating African creativity will be hosted by Nigerian YouTube creator Akah Nnani.
Other artists who will perform at the virtual event include Fireboy, Niniola, Reekado Banks, Sho Madjozi, and dancers such as Dream Catchers, Ikorodu Bois and Triplet Ghetto Kids.
The virtual celebration will be the climax of a week-long Black Africa Creator Week. The event, which is the first of its kind, is dedicated to engaging, educating and inspiring African creators to grow their YouTube platforms.
“This region-wide virtual initiative demonstrates YouTube’s commitment to creators and artists in the region,” says Alex Okosi, MD, Emerging Markets, YouTube EMEA.
What the Black Africa Creators Week is all about
African YouTube creators who sign up will have access to expert-led masterclasses which will cover topics like assessing channel performance and engaging a community. Creators will also get to learn about YouTube monetization policies, channel optimization, just to name a few. The African creators will also be exposed to training courses and open peer-driven conversations to promote creator collaboration and knowledge sharing.
YouTube has handpicked Nigerian comedian Mark Angel to share his creative journey. The comedian’s YouTube channel is the most subscribed in Africa.
“Over the years, we have built and nurtured strong relationships with Africa’s storytellers and provided them with a platform to share their stories with the world. Top African creators and channels like Mark Angel Comedy, DJ Arch Jnr, Churchill Show and many others have grown from a handful of followers to having millions of fans globally,” Okosi said on Tuesday.
YouTube will also celebrate three African content creators namely – South Africa's Kay Ngonyama and Nigeria's Dodos Uvieghara and Eric Okafor – with silver play buttons for crossing the 100,000 subscribers mark.
“We remain committed to amplifying Black voices and providing a platform where Black African creators can thrive,” Okosi says.
Creators can register for the YouTube Black Africa Creators Week programme here: http://goo.gle/youtubeblackafricacreatorweek
The YouTube Black Africa Creator Week Virtual Celebration on Friday will be live-streamed through this link: https://goo.gle/africacreatorweeklivestream