Bahati and Diana Marua Breakup: Clout or Real Drama?
The Kenyan entertainment scene is buzzing once again as one of its most prominent power couples, Bahati and Diana Marua, have reportedly unfollowed each other on Instagram. In a move that did not shock their massive fanbases, Diana Marua also scrubbed her entire Instagram page, deleting all previous posts.
The sudden blackout has left followers questioning whether the couple is facing a genuine domestic crisis or if this is the start of yet another meticulously planned marketing campaign.
As of Thursday morning, neither party has issued an official statement regarding the state of their marriage, leaving the floor open to speculation.
Clout-chasing blueprint
In Kenya, the line between reality and entertainment has never been drawn. The unfollow-and-delete strategy has become a staple in the clout-chasing handbook used by celebrities to dominate headlines.
By creating a public perception of a breakup or scandal, influencers and artists trigger a surge in traffic to their profiles. This spike in engagement is almost always timed to coincide with a major project launch, such as a new YouTube vlog, a reality show season, or, in this case, a new music video.
Bahati and Diana are widely considered the masters of this craft. From breakups before the release of the hit Mtaachana Tu to public spats preceding major brand endorsements, the couple has a well-documented history of using drama to stay at the top of the trending charts.
We know the script
Public reaction to the news has been a mix of concern and weary skepticism. On social media platforms like Instagram and TikTok, many Kenyans are pointing toward a specific date, drumrolls, February 14th.
The prevailing sentiment among the net DCI is that this drama is a calculated lead-up to a Valentine’s Day song release. Some of the most liked comments on recent gossip posts include:
“Ndio song inamaliziwa edits.” (The song is being edited.)
“Ni ngoma ya Valentine wanataka kutoa. We know the script” (It’s a Valentine’s song they want to release. We know the script)
The consensus is that the couple will reunite just in time for a romantic-themed music video, leveraging the heartbreak narrative to garner millions of views within hours of the drop.
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