In a bid to highlight the importance of consent, An Argentine company has launched a packet of condoms that requires four hands to open the package.
The “Consent Pack” of condoms was designed by ad agency BBDO Argentina for Tulipan, a company which sells adult toys and condoms
Two people have to click four buttons on the top and sides of the box at the same time in order to open the package.
— Tulipán Argentina (@TulipanARG) March 27, 2019
Speaking to CNN, Executive Creative Directors of BBDO Argentina, Joaquin Campins and Christian Rosli, said the main aim of the product was to promote consent.
“Tulipan has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship: pleasure is possible only if you both give your consent first.
Currently, the condoms are limited edition and available in bars and events around Buenos Aires but there are plans to sell them online in future.