Reigniting the love for books in the social media generation

When we were young, getting lost in the pages of a book was a daily ritual. I remember I would always curl up with a Harry Potter book and hours would slip by unnoticed as I journeyed through the magical world of Hogwarts.

I solved mysteries in Nancy Drew and while reading the popular horror book, Goosebumps, the thrill wasn’t just in the plot twists but in the self-created chills that came with imagining the monsters lurking just beyond the page.

For many of us, reading wasn’t just an activity, it was an escape, a joy and a gateway to endless imagination.

But somewhere along the way, things changed. Social media became popular and digital distractions pulled us away from our love for literature.

Now, instead of diving into novels, we scroll endlessly through Instagram, spend unreasonable hours on Tiktok or refresh our Twitter feeds. The satisfaction of instant gratification has overshadowed the slow-burn pleasure of immersing ourselves in a good book.

Reading is often seen as time-consuming and dull compared to the instant entertainment provided by videos and memes.

Despite the digital distractions, there is light at the end of the tunnel. With the right approach, the love for books can be revived, making reading appealing once more.

Below are practical ways to reignite our love for books and bring back that magic of getting lost in the pages.

Bridge the gap between books and technology

Many young people thrive on multimedia experiences, making physical books less appealing.

Thanks to techology, we can carry an entire library in our pockets. E-books and audiobooks are excellent alternatives for those who might not enjoy physical books.

Several apps allow users to access books on their smartphones or tablets, making reading convenient and adaptable to our busy lifestyles. Audiobooks, in particular, are gaining popularity because they can be enjoyed while multitasking.

Additionally, some publishers are experimenting with interactive books that combine text with visuals, sound effects and even Augmented Reality (AR).

Disney Publishing Worldwide (DPW), one of the world’s largest publishing brand, is leading the way with interactive children’s books that uses AR technology to bring stories to life.

These innovations provide a more immersive experience and make reading more appealing to the young generation.

Create social media spaces that celebrate books

Ironically, the very platforms that have distracted young readers can also be used to bring them back to books.

One of the most promising trends in recent years is the emergence of “#BookTok” and “#Bookstagram” where users share book recommendations, reviews and reading experiences.

These communities present books in a visually appealing and relatable manner and have cultivated online spaces where readers can discover new books, engage with authors and share their love for literature.

Books that go viral on BookTok or Bookstagram often see a significant surge in sales, proving that peer influence is a powerful motivator. Many young people who wouldn’t ordinarily pick up a book are being drawn in by aesthetically pleasing book posts, review videos and the community aspect that these platforms offer.

Choose relatable content

Young readers are more likely to get hooked on books if they find them relatable and engaging.

Classic literature may not always resonate with the social media generation as they find them boring, so it’s important to introduce books that address contemporary themes and issues that the youth care about.

“The Hunger Games” written by Suzanne Colins has successfully tapped into issues that affect the youth through its gripping narrative. The book addresses issues such as class inequality, media manipulation and the impact of violence.

Offering diverse and inclusive stories that reflect the experience of different cultures and backgrounds can also make reading more appealing.

Create reading challenges and book clubs

Reading books is often perceived as a solitary activity, but the experience of reading can be enhanced by sharing and discussing with others.

Virtual or in-person book clubs bring people together and foster a love for reading. These book clubs choose the book of the month and allow members to discuss it in-depth, share interpretations and even engage in debates.

The goal is to create a casual, fun atmosphere where readers can share their thoughts and perspectives without feeling pressured. When reading becomes a social activity, it feels less like a chore and more like a shared adventure.

Additionally, book challenges offer a fun way for young readers to set goals, track their progress and share their success online. The 30-day book challenge on social media has pushed readers to explore genres and authors they wouldn’t normally consider thus broadening their literary horizons.

Celebrate the power of storytelling

While today’s social media platforms deliver stories through videos, memes, or even tweets, the basic human desire for narratives remains the same.

By highlighting how books provide deeper and better storytelling experiences compared to other media, we can draw connections that resonate with the social media generation.

Popular movies or series like “Harry Potter” or “Game of Thrones” that originated from books inspired millions to read the books behind the screen.

Schools, influencers and parents can apply this strategy by introducing young readers to the idea that some of their favourite shows or movies began as books thus encouraging them to explore these stories in their original form.

 

Reviving the reading culture in the social media generation may seem like an uphill battle, but it’s far from impossible. The love of books might have dimmed in the age of screens, but with the right strategies, we can reignite that spark and turn the page to a new chapter where reading is celebrated once more.